Mcdonald's Pakistan

EXTERNAL FACTOR EVALUATION MATRIX FOR McDonalds slew cardinal External Factors| Weight| Rating| Weighted explanation| Opportunities| | | | 1. sum up function of refrain feed | 0.09| 4| 0.36| 2. Demand for loyal viands in non-traditional locations, such as shopping malls, universities, hospitals, and former(a) high-traffic areas.| 0.09| 3| 0.27| 3. Increasing trend of working mothers and single parents| 0.08| 3| 0.24| 4. 60% of population is of youngsters | 0.09| 2| 0.18| 5. Expansion: female genitals marking different cities and towns in PakistanNew university campus openings desire UCP| 0.05| 1| 0.05| 6. University campus openings in new locations like UCP| 0.1| 3| 0.3| Threats| | | | 7. Other fast victuals for thought restaurants like McDonald, Dominoes, Pizza Hut, Fine Pizza etc| 0.12| 3| 0.36| 8. wellness and fare conscious consumers| 0.08| 2| 0.16| 9. Animal diseases like dolly influenza | 0 .075| 2| 0.15| 10. Rising sale of substitute products| 0.085| 3| 0.255| 11. changing preferences of consumers| 0.07| 3| 0.21| 12. Competitors influence on employee turnover| 0.07| 2| 0.14| wide| 1| | 2.675| DESCRIPTION Opportunities: 1.

Increase consumption of fast food A major opportunity for McDonalds is that consumption of fast food has increased and people are demanding this typeface of food more(prenominal). So McDonalds throw out open its more volcanos and can domiciliate in performing this need gap. That is why it is rated 4 and pull outs the weight of 9%. 2. Demand for fast food in non-traditional loca! tions, such as shopping malls, universities, hospitals, and other high-traffic areas McDonalds has an opportunity to open its outlet near shopping malls and hospitals where it can attract a full-grown chunk of customers. It is an opportunity for McDonalds because people after get tired from shopping beseech for some fast food and McDonalds can fulfill their desire. That is why it is...If you want to get a full essay, companionship it on our website: BestEssayCheap.com

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